Mintel

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

iri international

As a forward-thinking FMCG business, you’re driven by a constant desire to innovate and anticipate your customers’ next move, however spotting the right opportunities can sometimes be challenging. At IRI, we make the complex simple. Powered by our integrated and market-leading technology, analytics, and Liquid Data™ we work with you to deliver insight and consulting solutions that help you stay ahead of the curve and deliver on your customers’ changing needs. We help you see what’s possible, so you can pursue your potential. Find your advantage iriworldwide.com

worldpanel by kantar

Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.

IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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